hi, i’m rendi.
from creative strategy to irl.
+Case Study - ENIGMA
CHALLENGE
UFOs have traditionally been viewed as fringe topics, with most sightings shared through word of mouth or dispersed across the internet. Unfortunately, this has often lacked a serious academic and scientific perspective to further advance the discussion. This was a great opportunity to flip the tone of the conversation in the zeitgeist.
APPROACH
Elevated the zeitgeist and conversation around UFOs from fringe to authoritative and scientific, attracting national media attention to enhance our notoriety, and employing advanced technology to establish authority and legitimacy in the field. I spearheaded the consumer-facing growth initiatives by developing the conducting market research, identified target customer personas, created brand identity and positioning, along with local experiential marketing campaigns scaling the consumer product to the first 10K customers.
OUTCOME
4.4
STAR RATING ON APP STORE
20%+
WOW GROWTH FOR 6-CONSECUTIVE MONTHS
forged new strategic partnership w/ 2m+ reddit group
Top 1% of Reddit communities
PRESS
+Case Studies
+Growth marketing
+AI-fueled Customer Experiences
+Forbes & WIREd Featured
Growth leader with over nine years of expertise in building innovative customer experiences that people love. My contributions have resulted in a revenue impact exceeding $100 million, a 400% revenue growth surge, win rates of over 30%, and a first ventured back crowdsourced UFO sightings app that garnered a 4.4 star rating on iOS.
Brand VIDEO
Creative directed and conceptualized brand video in partnership with Darren Arrenofsky’s production company, Chromista.
Video directed by Elizah Mcnitt.
+Case Study - Albertsons Co. / Safeway
CHALLENGE
Stores were fighting the several competing priorities within a store for labor along with external pressure from a rise in 3rd party last mile delivery services. As such, Albertsons invested in new digital capabilities to stay competitive so customers can shop where they want when they want at their convenience. I was the business owner for Albertsons curbside pickup program, Drive Up & Go.
APPROACH
I launched our first 500 stores across 16 brands in the US. The goal was to complete the first 500 with an emphasis on speed. I streamlined processes for cross-functional teams, prioritized stores accordingly, and cut our launch time from 8-10 weeks down to 4-6. Then, our second focus was to focus on the growth strategy. I owned the beginning to end of our growth strategy. I worked with senior leadership, the regional Brand Presidents, and retail operations to revamp the consumer journey for curbside pickup. We shopped the hottest markets with ghost orders to compare and contrast the best and worst shopping experiences across all pickup and delivery services. I then took all the best insight , synthesized our findings, and orchestrated the implementation. I successfully implemented a winning growth strategy netting a 400% growth surge in revenue and pickup orders making curbside pickup a core growth pillar of Albertsons company wide strategies.
OUTCOME
400%
growth in revenue and curbside pickup orders
$100M
annual revenue w/ new product introduction, Drive Up & Go
500+
stores across the US and 16 national brands
PRESS