Hi, I’m Sarendum (like so random)
Innovating experiences customers love.
Enjoy my portfolio.
+Case Studies
+Director of Product
+AI-fueled Customer Experiences
+Forbes & WIREd Featured
Product leader with over nine years of expertise in spearheading AI-driven, 0→1 innovation and platform strategy across B2B, B2C, and marketplace products. My contributions have resulted in a revenue impact exceeding $100 million, a 400% revenue growth surge, win rates of over 30%, and a first ventured back crowdsourced UFO sightings app that garnered a 4.4 star rating on iOS.
+Case Study - ENIGMA
CHALLENGE
UFOs have traditionally been viewed as fringe topics, with most sightings shared through word of mouth or dispersed across the internet. Unfortunately, this has often lacked a serious academic and scientific perspective to further advance the discussion. This was a great opportunity to flip the tone of the conversation in the zeitgeist.
APPROACH
Elevated the zeitgeist and conversation around UFOs from fringe to authoritative and scientific, attracting national media attention to enhance our notoriety, and employing advanced technology to establish authority and legitimacy in the field. I spearheaded the consumer-facing growth initiatives by developing the product vision and roadmap from the ground up, successfully winning over early adopters from our very first customer to the 10,000th.
OUTCOME
4.4
STAR RATING ON APP STORE
20%+
WOW GROWTH FOR 6-CONSECUTIVE MONTHS
forged new strategic partnership w/ 2m+ reddit group
Top 1% of Reddit communities
PRESS
Brand VIDEO
Creative directed and conceptualized brand video in partnership with Darren Arrenofsky’s production company, Chromista.
Video directed by Elizah Mcnitt.
+Case Study - Anywhere
CHALLENGE
There are endless data points around home buying. Anywhere Real Estate is the largest brokerage in the US with over 6 national brands and historical enterprise data across the country. The ask was to identify ways to optimize the home buyer’s journey leveraging all the data that was readily available and drawing insights on buying behavior.
I worked as the sole Lead Product Manager for the Innovation R&D team. I worked alongside the Chief Strategy office and the brand brokerages along with agents to identify strategic wins for the business. The growth focus was anywere along the home ownership journey focused on agents growing their business KPIs include: winning listings, closing deals, and growing market share. I prioritized the business use cases, operationalized AI models by building strong relationships with Agents and deeply understanding the real estate industry. We leveraged national consumer data along with enterprise real estate data to predict a home buyer’s propensity to purchase a home within a 6-month window. The model was proven to be successful with a 30% win-rate. This is just one of many successes during my time with Anywhere Real Estate.
APPROACH
OUTCOME
30%
win-rate predicting home buying in US
25+
Data science models using computer visioning, natural language processing models (NLP), and neural networks
PRESS
+Case Study - Albertsons Co. / Safeway
CHALLENGE
Stores were fighting the several competing priorities within a store for labor along with external pressure from a rise in 3rd party last mile delivery services. As such, Albertsons invested in new digital capabilities to stay competitive so customers can shop where they want when they want at their convenience. I was the business owner for Albertsons curbside pickup program, Drive Up & Go.
APPROACH
I launched our first 500 stores across 16 brands in the US. The goal was to complete the first 500 with an emphasis on speed. I streamlined processes for cross-functional teams, prioritized stores accordingly, and cut our launch time from 8-10 weeks down to 4-6. Then, our second focus was to focus on the growth strategy. I owned the beginning to end of our growth strategy. I worked with senior leadership, the regional Brand Presidents, and retail operations to revamp the consumer journey for curbside pickup. We shopped the hottest markets with ghost orders to compare and contrast the best and worst shopping experiences across all pickup and delivery services. I then took all the best insight , synthesized our findings, and orchestrated the implementation. I successfully implemented a winning growth strategy netting a 400% growth surge in revenue and pickup orders making curbside pickup a core growth pillar of Albertsons company wide strategies.
OUTCOME
400%
growth in revenue and curbside pickup orders
$100M
annual revenue w/ new product introduction, Drive Up & Go
500+
stores across the US and 16 national brands
PRESS
University of Oregon - Women in Business
First Black President of University of Oregon’s Women in Business group.
Established Seattle’s Youth Traffic Court
Created and introduced the formal partnership between: City of Seattle | Seattle Municipal Court | Seattle University School of Law | Seattle Police Department | Garfield High School